The foundations of market segmentation
:The foundations of the final consumer market segmentation
(Income - Sex - Profession - Nationality)
Age - the region - social class - the type of personal (authoritarian - Democrat)
Utilization rate of the item is simple - capacitor - Medium / loyalty (average - there is no loyalty)
The foundations of the division of industrial buyer's market:
1 - according to the activity: Industrial / Commercial / agricultural / service-2 - by sales volume: large / medium / small
3 - according to the loyalty of the Organization: the loyalty of the forces / no loyalty / loyalty of the average
4 - by geographical area: Area A - B - C
5 - by type of purchase: Buy routine / selective purchasing / buying for the first time
6 - by objective: The aim of the profit / non-profit.
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