THE GUCCI STORY
. It was started in Italy in 1921 by a man named Guccio Gucci . He was a designer who made leather bags and suitcases and he had a small shop in Florence . The shop was the beginning of the family business and by 1953 guccio's four sons, Aldo , Ugo , Vasco and Rodolfo , were all working for the company .
When Guccio died in1953 his eldest son Aldo become the head of Gucci and took the Guccio label to America while Rodolfo managed the Italian side of the business .Aldo's son , Paolo , didn't get on with his father or his uncle , Rodolfo , so he made plans to start his own company called Paolo Gucci . When Aldo discovered his , he sacked Paolo and made it impossible for his son to start his own fashion business . Paolo was angry that he told the Italian police his father wasn't paying enough tax . Aldo was sent to prison for a year and day .
After Aldo died in 1990 , his nephew , Maurizio , became the head of Gucci . Unfortunately Maurizio wasn't a very good businessman and in 1991 the company lost $60 Million . this was the worst year in Gucci's history . Maurizio was also having problems with his marriage . One day he went on a business trip and decided not to go back to his wife , Patrizia Reggiani. They finally got divorced in 1994 and a year later Patrizia hired a gunman th murder her ex-husband . on 27th march 1995 the gunman shot and killed Maurizio while he was walking to work . Patrizia was sent to prison 26 years .
Gucci products are still sold all over the world , but there are no members of the Gucci family in the successful company we know today.
After Aldo died in 1990 , his nephew , Maurizio , became the head of Gucci . Unfortunately Maurizio wasn't a very good businessman and in 1991 the company lost $60 Million . this was the worst year in Gucci's history . Maurizio was also having problems with his marriage . One day he went on a business trip and decided not to go back to his wife , Patrizia Reggiani. They finally got divorced in 1994 and a year later Patrizia hired a gunman th murder her ex-husband . on 27th march 1995 the gunman shot and killed Maurizio while he was walking to work . Patrizia was sent to prison 26 years .
Gucci products are still sold all over the world , but there are no members of the Gucci family in the successful company we know today.
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